Don For You

About Don

Hey, I’m Don Hermes.

Creative direction, design, websites, marketing, and practical AI ideas, all under one slightly over-caffeinated roof.

I co-own MindsEye Advertising, build websites, design brands and ads, and help businesses turn messy ideas into clear, useful creative work. This site is where I share projects, experiments, tools, and the occasional idea that refused to stay in my head.

What I Do

Creative work with a practical backbone.

Creative Direction + Design

I help shape ideas into visuals that feel clear, memorable, and useful, from campaign concepts to polished design systems.

Websites + Digital

I build websites that are organized, practical, and designed to help people understand what a business does without needing a treasure map.

Branding + Packaging

I create logos, brand pieces, packaging, and visual systems that help businesses look more established and easier to remember.

AI + Problem Solving

I use AI as a creative and technical assistant, not as a magic button, but as a tool to move faster, test ideas, and build smarter.

How I Think

I like ideas that actually do something. A good logo should make a business feel more real. A good website should make people trust you faster. A good campaign should make the right person stop, care, and take action. Pretty is great, useful is better.

A Little More Don

The short version.

30+ Years In The Mix

Years of experience across design, websites, print, ads, branding, and marketing.

Useful Beats Shiny

Always testing new tools, especially AI, to see what is actually useful instead of just shiny.

Usually In Motion

Usually found working, at the gym, walking my dog, or chasing the next weird-but-good idea.

Play a Little Memory Match

Because apparently I couldn’t just make a normal About page.

Memory Match by DonForYou!

This game utilizes images from my portfolio page